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Design Approach

Herderin offers qualitative clothing with attentive details designed for everyday life. We focus on women's, gender fluid / unisex, and baby & toddler. The meaning behind our work is to focus on realistic clothing inspired by primordial emotional comfort matched with functional appropriateness.

Our offerings are designed and developed in San Rafael, California by Alexandria Vasquez, PhD, who is inspired to create depth over scale. We believe there is a market for morality, and that there is space within the clothing industry for those enjoy single-tailor made garments.

Body-Centered Design

People and the environment do better when garments are made to be enjoyed despite changes to their bodies.

Built into the design of Herderin clothing, every garment is made to expand and contract; creating balanced proportions and sculptural framings of the human form without compromise.

A button and zip closure on a garment are finite:  One is either 'just right', or 'too big' or 'too small' for a garment with these additions. A foundation of our approach to design is freedom. Therefore, our garments contain zero hardware.

A Qualitative Brand

Herderin is a qualitative brand focused on how one feels rather than how one looks. We must heal our relationship with our bodies and take back our birthright to enjoy how it feels to live in them. Alix designed the first garments by living without mirrors for a number of years. Herderin invites you to stop looking in the mirror and judging how clothing looks on you. How does clothing feel on you?

Bay Area Made Member
Fibershed Producer Member

Supporting US Organic and Climate Beneficial Textiles

The majority of Herderin textiles are grown and processed in the US, and are certified organic with quality ethical and environmental standards. We are Fibershed certified for ethical production, practices and textiles. Read more here.

We believe that textiles should be sourced as locally, responsibly, and as organic as possible. This is why we choose our textiles like a good chef may choose their ingredients. We will never compromise the promise of our textiles for efficiency. 

We are excited to introduce innovative textiles that support nature via Climate Beneficial™ wool, traceable Nativa wool, Texas grown organic cotton, and more.

Drought Conscious

Droughts are a recurring feature of California’s climate. Therefore, we sparingly dye our garments to preserve water for essential needs. When we dye, we use non-toxic, eco- and plant-based materials in small batches. We're kind of into the idea of "dye broths" at the moment.

Intentional Production

We sew every garment in an airy, open studio surrounded by eucalyptus, pine and oak trees. We keep our studio clean and peaceful. Every garment is created in a thoughtful single-tailor process. We want you to feel how nourishing it is to have something made just for you.

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