birth name: Christina Alexandria Najaf-Pir
short name: Alix Vasquez
Born in San Francisco, California to Iranian and Puerto Rican parents. Growing up, she wore her mother's clothes for emotional security, later shaping much of her understanding of how design can be an empathic influence to healing comfort.
Purchases vintage Viking Husqvarna sewing machine while in her first year doctoral studies in sociology.
prior education to date:
Oxbow School of Art
The New School (undergraduate)
Virginia Commonwealth Uni. (masters)
To date, published a number of articles on the emotional connection to labor, identity, body and time.
Begins taking the theoretical and physical concept of space intentionally, reading Peter Zumthor, John Pawson, Kenya Hara, Frank Lloyd Wright, Takashi Sukimoto, to name a few.
photo: 2013-2015, Cambridge Apartment
Objects for space must consider the kind of ways an individual interacts within a habitat--not in the sense of how they normalize the use of space, but how design can influence a better way of living divorced from showcasing collector objects and entertaining others: space is for the soul, it is our intimate environment that ought to serve us in the same way we seek meaning from spiritual spaces and nature.
FIrst, expressing the need for meditative, healing light, which can only be provided through harmony of nature and intentional artisanship.
photo: Kodama Light (mini)
Research / Design
photo: Alix in her Edgar Miller Chicago Apartment
Conducts her dissertation research on Luminaire, an influential design curator, while working there for a one-year residency.
The emergence of the idea that clothing is also an atmosphere to the human that deserves dedication to intentional, healing design.
First concept: a pant without size limitation for sustainable principles and body positive qualities in mind. The wrap pants were being made in organic fabrics that were sold to people who do healing work, from yoga practitioners to plant medicine workers.
Started da.to.da studio with architect, Matt Fiely.
We wanted to create products that were inspired by a way of living close to nature.
All clothing was made in our rural NH cabin.
A Handmade Wardrobe
Clothing designed without appearance in mind created garments not just of authentic comfort, but also authentic beauty.
Alix took all mirrors out of the home for 4 years while learning to design, iterate patterns and create sensually comfortable pieces without the problematic scaffolding critique of the eye on the physical self: misleading conceptions of beauty.
Photo by Marta Saskinowska for Practice Studies.
Let Nature Speak for Itself
Emotionally comforting clothing needed good ingredients. The process of learning and discovering natural and truly sustainable textiles led to the inspiration from chefs like, Marco Pierre White:
Let nature speak for itself. Intervene minimally.
This became the essence of Herderin's approach to garment design and construction.
Dyeing with plants became important for not just creating soft hues, but also to honor nature and to connect with the wisdom and medicine of plants.
Collaboration with Oscar Mendoza.
Katie Laird pictured in Coquelicot Top and Drape Wrap Pant.
Alix and Matt changed da.to.da to Purveyours in 2017 after relocating to the rural Northeast Kingdom of Vermont.
This life shift made them believe that they were no longer to assert theoretical, experimental ideas, but rather a concrete example of goods purveyed to the public with the harmony of nature, design and intentional craftsmanship.
This shift felt like growing up / graduating to a next chapter.
Relocated to Oakland, California, and popped up in a studio in the Glenview neighborhood.
Photo by Ulysses Ortega
Does a pop-up at Voyager Shop in June, and then is carried in the San Francisco and Los Angeles stores thereafter.
Collaboration with Jess More (photo) and Abigail Noyes (artist/model).
PhD, Sociology | Brandeis University
Misfit: The Impact of Mismatched Jobs on Creative Workers and the Organizations that Employ Them
Collaboration with sculptor Cristina Moreno of Ombia Studio.
One Hot Minute
Collaboration with Sarino Ho.
Photo for Marin Magazine
Pictured in the Esilin Sweaterdress
Pictured in the Sherpa Tank and Siuil Wrap Pant
Pictured in the Cove Wide Arm Tunic and Highwaist Overlay Legging
First photoshoot with Housework Store at Alix's residence in San Rafael. Pictured in the Merino Sweaterdress.
Sense of Place
Collaboration between Harper The Label and Herderin. Noel Pictured in the Wabi Gown and belt by Harper. Shot by Josh Soyombo.
Floral arrangement by Jess More.
Sophia pictured in the Handwoven Sweater and Short. Photo by Josh Soyombo
Justus pictured in the Maple Tunic and Drape Pant. Photo by Hubbard Jones.
Aja / Atelier Herderin
Aja pictued in the Patchwork Merino Tunic and Merino Thunaa Pant.
Aja in the Handwoven Funnelneck Sleeveless. Shot by Hubbard Jones / styled by Alexandria Vasquez for Housework ss22 collection.
Edan pictured in the Mountain Poet Pullover and Merino Siuil Wrap Pant. Photo by Josh Soyombo.
Introduction to Juju Baby & Toddler limited collection. Pictured: Handwoven Sweater and Jogger Set.
Wabi Gown for Conifer Shop. Photo by Amy Mautz.
Handwoven Tunic on Valentino Jiron, layered with the Merino/Hemp Rib Oversized Turtleneck.
Christine Mineart of S ENT Nudes wearing the Solglitter Bishop Sleeve and Wrap Skirt.
Collaboration with Brynna Levine: